Date published: 26 November 2025 | Author: Nina Rossi

If you're moving into international markets or importing goods from overseas — especially from places like China — it's time to think seriously about trademark protection.

An Australian trademark won’t protect your brand in other countries. Each jurisdiction has its own trademark system, and without registration in those markets, your brand could be vulnerable to misuse, counterfeiting, or customs delays.

Some countries accept applications via the World Intellectual Property Organization (WIPO), but not all. Even where international filings are possible, direct applications are often more effective. For example, in China, registering your trademark locally gives you stronger protection and helps with customs clearance by providing official documentation that verifies your brand.

What should you check?

• Are you selling or sourcing products internationally?
• Have you registered your trademark in each country where you operate?
• Do you understand the local trademark process — or need help navigating it?

International trademark protection isn’t just a legal formality — it’s a business safeguard.

Contact Rossi Law today to get the clarity and advice you need to move forward.

Legal Disclaimer: This blog is based on a video recorded by Rossi Law. It was first drafted with AI-assistance and reviewed by Rossi Law before publication. It provides general information only and is not legal advice. Please seek advice for your specific situation